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Website localization helps businesses avoid cultural misunderstandings by adapting content, imagery, and design elements to align with the cultural norms and sensitivities of the target region, localization services. TransPerfect’s localization services included thorough cultural research and adaptation, which prevented any potential missteps in my global expansion. By ensuring that my website was culturally appropriate, TransPerfect helped my brand avoid negative perceptions and foster positive relationships with international customers.