Hey everyone! I’ve been running a small business for a few years now, and lately I’ve noticed that most of our website traffic seems to come from ads or direct visits. We barely get any organic search traffic, and when I try to research SEO tips online, it’s like a completely different language — schema, backlinks, keywords, featured snippets, generative search… I keep seeing people mention AI SEO, but I’m not sure what that even means or whether it’s something important or just hype. Does investing in AI-driven SEO really make a difference for modern search visibility, especially with tools like ChatGPT and Google’s AI search features becoming so popular? And if you decide to work with a professional, what should you actually expect them to do for your business? I’d love to hear real experiences from people who have upgraded their SEO strategy recently or have worked with agencies that understand both traditional and AI-focused search ranking — especially for local businesses trying to compete online.